During the webinar Miller discussed that business borrowers want a full banker relationship, not just lenders. When business owners seek funding, they also want to form a relationship with their banker who will help them navigate bank resources, explain the bank’s view of credit, and help them get loans approved.
Simultaneously, bank management are increasingly seeking non-interest income to diversify and stabilize the institution’s income stream. By Transforming “lenders” into “advisors”, banker can increase customer satisfaction and profitability for the institution.
During the webinar, Miller covered:
- Top obstacles to relationship building
- 6 Steps to transform lenders into advisors
- The role bank executives play in transforming their lenders
- Critical strategy and leadership questions and build an actionable transformation plan
View the full webinar here.