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  • Win back deposits with strategic branding

    For community banks that are competing with online-only banks, large financial institutions and competition right down the road, factors affecting overall loan portfolio growth such as localized rate competition and balancing portfolio risk across loan concentrations are significant. However, as the Federal Reserve has raised interest rates, consumer pressure to…
  • This is why direct banking ranks #1 in customer satisfaction

    ...and tips for traditional banks looking to close the gap Even though an element of human touch is still a major consideration to loan applicants, direct banks, or branchless banks that operate online, are setting the bar for customer satisfaction. According to the J.D. Power 2018 U.S. Direct Banking Satisfaction…
  • Infographic: 3 factors influencing success in business valuation firms

    Success in business valuation practices is driven by many factors, but three have shown to be key components for growing firms, according to market research firm IBISWorld. The first is developing specialized services that provide a competitive advantage. Specialized knowledge and experience allow a more effective, targeted valuation practice, which…
  • 15 Twitter accounts every bank executive should follow

    The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. Other advisors and trade groups have written plenty on how…
  • Member and customer service is now defined digitally

    By Mark Arnold, president, On the Mark Strategies In the “good old days” of financial services (about 10-15 years ago, given the speed of technological advancement) the way banks and credit unions served consumers was defined more or less in terms of personal interaction. The majority of people still visited…
  • 10 Twitter accounts every accountant should follow

    Information overload seems to be an occupational hazard for anyone spending time on the internet these days, particularly on social media channels.  Coupled with the fact that new social media platforms pop up on what seems like a daily basis, it can be tough for financial professionals to sift through…
  • The power of Twitter for recruitment

    Twitter may not be the first site that comes to mind for job hunters, but the numbers don’t lie – in 2012 eight million applicants found jobs using the social media application. Using the platform for recruiting purposes is also increasingly common. A marketing firm in Dallas uses the site…
  • Effective LinkedIn strategies for marketing and thought leadership

    Remember the days of the rolodex on your desk? Well, even if you don’t, you probably realize that with today’s digital technology, the rolodex is pretty much extinct. Today, Outlook or Gmail contacts, your phone’s address book and LinkedIn have replaced the reams of paper we once used. You might…
  • Yelp for accountants: What your online reputation can mean for new business

    With more than 142 million users per month and 77 million local reviews, you’ve likely used Yelp’s website or mobile app to source a great Italian restaurant or locate the nearest bakery when you’re craving something sweet. But the review-based community extends far beyond ravioli and cannoli. Just about any…
  • Shoot and score: Tips for winning a new business valuation client

    If you’re a sports basketball fan, you know that the NBA playoff matchups are underway. As it stands, the average field goal percentage for the current season is .449. Of all 30 NBA teams – from first place standing in the Eastern Conference to last place in the West –…
  • Leverage social media to market business valuation services

    Much like peanut butter and jelly, social media and content marketing are two things that go together in the world of forward-thinking marketers and business owners. So how does a firm get started using social media to build their valuation practice? Given the competing pressures on business valuation professionals or…
  • Do you have 99 #busyseasonproblems?

    Tax and audit season got you down? For all in the accounting industry, it’s the time of year that means longer days, pots of coffee, and staring at spreadsheets and W-2 forms ad nauseam. You may be teetering dangerously close to the point of sleeping under your desk at night.…
  • How is your accounting firm leveraging social media to reach prospective clients?

    “Let’s connect on LinkedIn…” This phrase has become almost as common as exchanging business cards when at an industry event or conference. Perhaps you’ve even used the phrase at the grocery store or the gym. The question is no longer if you’re on the social networking site, but whether you…
  • How important is a social media community in banking?

    Much like the internet was once considered a fad, the same was said not so long ago about social media. Earlier this year, Facebook reported more than 1.35 billion active users logging on monthly. That’s roughly 20 percent of the world population. Take a second to allow that to sink…
  • Guest blog post: Protecting yourself online

    The majority of professionals love technology. It makes not only your personal life easier, but running your small business or CPA firm, too. But when is too much technology just too much? Sageworks asked Don West, a member of the AICPA's Information Management and Technology Assurance Section's CITP Credential Committee…
  • Tweet to pay: Is this the future of banks maintaining a competitive edge?

    Do customers want off-site banking to be as simple as sending a tweet? A bank in France is making that a reality. With the significant rise of person-to-person (P2P) payments – allowing a customer the convenience of sending money directly to someone else quickly – news broke earlier this month…
  • Member and customer service is now defined digitally

    By Mark Arnold, president, On the Mark Strategies In the “good old days” of financial services (about 10-15 years ago, given the speed of technological advancement) the way banks and credit unions served consumers was defined more or less in terms of personal interaction. The majority of people still visited…