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  • Local banks, focus on local SEO

    Community banks and credit unions have built their brands around supporting local communities, small businesses and economies, but what if your bank isn’t well known by the locals? Today, local brand recognition is threatened by online innovation, as well as by large and online-only banks with deep pockets that have…
  • Win back deposits with strategic branding

    For community banks that are competing with online-only banks, large financial institutions and competition right down the road, factors affecting overall loan portfolio growth such as localized rate competition and balancing portfolio risk across loan concentrations are significant. However, as the Federal Reserve has raised interest rates, consumer pressure to…
  • Prioritize SEO: Compete with big banks

    It’s no secret that most borrowers research banks or credit unions before deciding whether or not to utilize their services. The question is, what is your financial institution doing to ensure its website is optimized so that it’s on the shortlist of banks that show up on a potential borrower’s…
  • Electronic Tax Return Reader: Boost customer satisfaction and save time

    Across all tasks involved with the commercial and personal lending processes, one common bottleneck that banks and credit unions face every day is data entry. Manual data entry is not only a time waster, but a money pit as well. Poor data quality in the form of inaccurate or simply…
  • 4 Ways for banks and credit unions to market to millennials

    The term “millennial marketing” is often touted across numerous industries in an effort to better understand a generation that’s growing in many ways. According to the American Bankers Association (ABA), millennials are the fastest growing customer base, account for 83.5 million people in the United States and is expected to…
  • Marketing tips for credit unions

    In March 2018, the Credit Union National Association (CUNA) held the 25th Annual CUNA Marketing & Business Development Council Conference in San Francisco. At this conference, they held a “Tech Talk” session that “digs into the intersection of marketing and technology.” Here are some takeaways: Embrace marketing automation During the…
  • Retaining and building loyalty with the “right” accounting firm clients

    Retaining the “right” clients for your accounting firm and taking the time to develop loyal relationships with those clients should be a high priority, according to practice management consultant Charles Hylan. It is significantly more expensive to attract a new client to an accounting firm than to invest in client…
  • Win new valuation engagements by asking business owners these 4 questions

    If the thought of finding your next valuation client causes a jump in your blood pressure, you’re not alone.  Attracting new clients is a common challenge for valuation professionals. Unlike traditional accounting services (such as tax preparation and audits) that some clients need each year, valuations are often performed to…
  • Member and customer service is now defined digitally

    By Mark Arnold, president, On the Mark Strategies In the “good old days” of financial services (about 10-15 years ago, given the speed of technological advancement) the way banks and credit unions served consumers was defined more or less in terms of personal interaction. The majority of people still visited…
  • How to market business valuation services

    Continuing to grow the business valuation practice is an ongoing concern for many practitioners. The one-and-done nature of many types of valuations means that repeat business with the same client isn’t as common as it is for some other professional services, so feeding the pipeline is a continuous process. In…
  • Three ways bank-marketing executives should use data

    The quote, “You can't manage what you can't measure,” attributed to both American statistician W. Edwards Deming and Austrian management consultant Peter Drucker, has seen significant play as data management has increasingly become more important to professionals in all industries. Data may serve as a buzzword for marketers, but it…
  • Build a better accounting practice, 15 minutes at a time

    Like the proverbial shoemaker’s barefoot children, CPAs and other professional services firms working nonstop to help businesses run more smoothly or profitably sometimes overlook their own need for new ideas to improve their practices. Continuing education requirements for licensure, client work, administrative tasks and “putting out fires” can routinely take…
  • Vacationing? Take along this book for accountants, valuation pros

    Looking for a quick read to help grow your accounting firm or valuation practice? Sageworks recently published Next-Level Accountants: Your guide to growing a firm of trusted advisors, a book that brings together many of the accounting and valuation professions’ top thought leaders to provide practical strategies to help firms…
  • The business of accounting: Building an engagement funnel

    Traditional marketing operations such as print advertising and organic referrals provide an unreliable number of engagements for partners and can stunt firm growth. Accountants should begin to think about their clients and prospects as it relates to where they fit within a sales funnel. Though most partners are comfortable with…
  • Why would anyone want to listen to a podcast from an accounting firm?

    Guest post by  Becca Davis Director of Practice Growth, Rea & Associates I know what you’re thinking – listening to a podcast from an accounting firm is probably about as entertaining and insightful as watching paint dry. But “unsuitable on Rea Radio” isn’t your typical accounting podcast, which is why…
  • Are the biggest "referral killers" hurting your firm?

    Whether you're selling toys or financial services, business people dream of organic growth. Organic growth is defined by Investopedia as the "growth rate that a company can achieve by increasing output and enhancing sales". Financial services and accounting firms likely know how much work their team can accomplish. They may…
  • Positioning your firm in a dynamic marketplace

    By Nancy A. Damato  President, Senior Consultant at Accounting Advisory Group, LLC The CPA firm marketplace is changing rapidly, as consolidation of the profession is creating larger firms with greater resources and expanded geographic marketplaces, while the competition for quality clients and staff has reached an all-time high. All of…
  • Win new valuation clients by leveraging and looking

    Politicians and pundits debating these days how candidates can win will often discuss the importance of “playing to the base,” that core group of supporters who will be loyal voters and will evangelize for the candidate. At the same time, campaign players and watchers also acknowledge that it’s important to…
  • Business development strategies for 2016: Marketing

    A favorite principle that financial advisors like to discuss is “compounding”: How saving a little now can help magnify your returns down the road as the interest or the investment gains multiply. This concept of compounding is appealing. After all, who doesn’t like to get back more than they put…
  • Incorporating accounting industry trends into your growth plans

    Reflecting on the past year, accountants can undoubtedly point to goals they have achieved and some that have been left unmet. The start of a new year is an excellent time to regroup and refocus your practice on growth and how to most effectively and efficiently achieve it. Katie Tolin,…
  • Is your website generating new business for your accounting firm?

    By Ryan Himmel, CPA, Founder & CEO, TaxResearchPro By now, many accounting firms have a website. Firms are motivated to have a site because other firms in the area have one and most clients expect it. Still, saying you have a website is not enough. You should be able to…
  • Effective LinkedIn strategies for marketing and thought leadership

    Remember the days of the rolodex on your desk? Well, even if you don’t, you probably realize that with today’s digital technology, the rolodex is pretty much extinct. Today, Outlook or Gmail contacts, your phone’s address book and LinkedIn have replaced the reams of paper we once used. You might…
  • Building your valuation practice? Know your marketing message.

    Marketing your valuation business is more important than ever. With the rise of social media and other new communication techniques, industries that may have once been considered “traditional” must seek new ways to engage potential clients and to reengage existing clients. While many business professionals can still keep their companies…
  • Here’s what business valuation pros didn’t learn in school

    Chances are, most business valuation professionals took accounting, finance or economic classes in college – courses that focused on areas to provide them general competency in their jobs today. It’s less likely that many of these valuation professionals took marketing classes, especially not one that incorporated the seismic shifts that…
  • Yelp for accountants: What your online reputation can mean for new business

    With more than 142 million users per month and 77 million local reviews, you’ve likely used Yelp’s website or mobile app to source a great Italian restaurant or locate the nearest bakery when you’re craving something sweet. But the review-based community extends far beyond ravioli and cannoli. Just about any…
  • Shoot and score: Tips for winning a new business valuation client

    If you’re a sports basketball fan, you know that the NBA playoff matchups are underway. As it stands, the average field goal percentage for the current season is .449. Of all 30 NBA teams – from first place standing in the Eastern Conference to last place in the West –…
  • Leverage social media to market business valuation services

    Much like peanut butter and jelly, social media and content marketing are two things that go together in the world of forward-thinking marketers and business owners. So how does a firm get started using social media to build their valuation practice? Given the competing pressures on business valuation professionals or…
  • Marketing tips to boost your valuation business

    Unlike many traditional accounting services, such as tax preparation and auditing, valuation work is often a one-and-done kind of engagement. Recurring projects with the same client aren’t very common, unless it’s an annual assessment of an Employee Stock Ownership Plan (ESOP) or something similar.  As a result, bringing in new…
  • What's ahead in 2015? 9 Trends accounting firms should look for in the New Year

    No matter your goals, the New Year is an opportunity for a fresh start both personally and professionally. To set yourself up for success professionally, you must be willing to understand the importance of and deliver on new trends, needs and expectations. It is no different for accounting firms. In…
  • 3 Keys to attracting and retaining higher-paying clients

    Whether your accounting firm is small, medium or large, one of the biggest issues you’re facing is attracting and retaining clients. Survey after survey, including a recent one by Accounting Today, finds this to be among the top issues keeping accountants awake at night.  But most accountants know that it’s…
  • 4 Ways to market your firm's niche

    If your accounting firm doesn't have a formal marketing plan in place, you're not alone. Six out of seven accounting firms represented at a recent webinar hosted by Sageworks said their firms lack such a plan to guide their efforts to attract new business and bolster their reputation or brand.…
  • Poll: Are your staff members aware of what makes your accounting firm different from the competition?

    During last month’s webinar, How to Create and Implement a Marketing Plan in Your firm, speaker Bonnie Buol Ruszczyk, president of bbr marketing, discussed a number of tactics accountants can use to establish a marketing strategy for their firm. Bonnie shared how having a plan in place allows accountants to…
  • Poll: Does your firm have a formal marketing plan in place?

    ProfitCents by Sageworks recently hosted a webinar on How to Create and Implement a Marketing Plan in Your Firm.  Bonnie Buol Ruszczyk, president of bbr marketing, discussed strategies for developing a marketing road map to to attract the clients that will be most valuable for your firm. During the presentation,…
  • What can a niche retailer teach accountants about growing their business?

    Tractor Supply has been one of the fastest-growing retailers in the U.S. for several years running, and it owes much of its success to one thing: It specializes in serving a particular group of customers, and it primarily sells products those customers want. Instead of targeting do-it-yourself homeowners generally or…
  • Being a thought leader helps your accounting firm recruit, retain staff

    Finding and retaining quality staff is a top issue for accounting firms of many sizes. Employee turnover has increased in recent years, and the average partner age has also edged up (to 53.2 years), according to the most recent Rosenberg MAP Survey. Manpower Group’s annual U.S. Talent Shortage Survey once…
  • How accountants can win new clients

    Accounting firms oftentimes abandon a marketing plan for fear they don’t have the budget to successfully win new clients. This checklist provides 9 steps to create a plan of action to win new clients at low-cost.     Download this checklist to learn the six key questions accountants can ask that…
  • 2 Approaches for marketing advisory services in your accounting firm

    Choosing the right clients is incredibly important when marketing business advisory services. Once you have completed the selection process it’s important to alert your clients to your new services in a way that’s informative without being pushy. When offering advice to prospective clients, we suggest you take one of these…
  • 3 Tips for busy season marketing and business development

    Guest Post By Elizabeth Fiore, CPAmerica International With busy season in full swing, it is easy to let the marketing and business development activities slip (you know, the ones which made you busy in the first place). It’s crucial for your pipelines that you continue your marketing and business development activities…
  • Member and customer service is now defined digitally

    By Mark Arnold, president, On the Mark Strategies In the “good old days” of financial services (about 10-15 years ago, given the speed of technological advancement) the way banks and credit unions served consumers was defined more or less in terms of personal interaction. The majority of people still visited…
  • Increase traffic to your website

    In this brief video, president of bbr marketing Bonnie Buol Ruszczyk, discusses the top sources of traffic to B2B websites. Ruszczyk highlights that the number one source of traffic is blogging. Many accountants have not yet added a blog to their site, and this is an opportunity to stand out against competitors…
  • What is content marketing?

    In this brief video, president of bbr marketing Bonnie Buol Ruszczyk, discusses content marketing. Ruszczyk highlights that content marketing should communicate how you are different from competitors and should demonstrate how value is in the eye of the reader. According to Ruszczyk, content should be thought of from the reader's…
  • How to implement content marketing in your accounting firm

    By Bonnie Buol Ruszczyk, president and CEO, bbr marketing Everyone’s talking about it and most accounting firm owners have a sense they should be doing it, but what exactly is content marketing? In a nutshell, it’s a marketing paradigm that opts for providing something of value as a method of…
  • Elements of an effective accounting firm website

    By Bonnie Buol Ruszczyk, President and CEO, bbr marketing In times past, your office was the center of your business and the place where your accounting practice made a first impression. It was there that people sought more information and a point of contact after their interest was piqued, either…
  • Top priorities for CPA firms: Improve your marketing, business development

    Marketing and business development are top priorities for CPA firms recently surveyed by Sageworks. In this post, Lauren Prosser, director of ProfitCents Professional Services, explains how to improve these key strategic areas. By Lauren Prosser Previously, I described how a recent survey of CPA firms by Sageworks’ ProfitCents Professional Services…
  • Bank marketing tips from a pro

    For financial institutions looking to improve efficiency and profitability, credit risk management is critical. However, equally important is how to market the institution the right way. Guest columnist Lauren O’Connell, president of O'Connell Consulting Group, discusses some ways to help banks grow their business.     Nine P’s of bank…
  • Advertising, public relations agencies grow - Sageworks Stats @ Forbes.com

      U.S. ad spending growth might be looking tepid this year and next, but private companies in the advertising services business are experiencing their second year of double-digit sales growth, according to an analysis of financial statements by Sageworks Inc. Ad agencies, public relations agencies, media buyers and other businesses…