ProfitCents’ free webinars equip you with best practices to create and grow firm revenue as you help clients improve their financial performance.
Click below to register for upcoming webinars or view previous ones. Also, visit our Business Valuation webinars page to learn about topics related to valuation.
January 31, 2018, 1 p.m. – 2 p.m. ET
During the webinar you’ll discover the 5 key principles these wildly successful firms are using to consistently add more than $50,000 to their monthly income. This webinar is for firm owners who would like to use their expertise and knowledge to help their clients achieve better business results and get paid extremely well for it.
February 6, 2018, 1 p.m. – 2 p.m. ET
Pricing professional services is more complex than just using a billing rate time the number of hours spent. The fee you are able to charge is predicated on the demand and type of service you are offering; your competition in the marketplace and the value your clients put on the service
The Five Stages of Value Maturity, within the Value Acceleration Methodology™, can be managed to successfully (and rapidly) grow business value and the strength of “knowledge capital.” In this session, Chris Snider will teach you how to measure progress within the stages of value to optimal results and how adopting the Value Maturity Index can help an owner understand the impact their actions have on their business value goals. This broadcast is ideal for advisors, valuation analysts, or business consultants who work with business owners (and owners themselves).
This session will be dedicated to the possibility that a professional firm will achieve better results for its customers and be more profitable when it recognizes that it does not sell time, but rather knowledge. Creating such an organization is hard work and not for everyone. It requires us to think differently than we have in the past about what it is that we do. You are hereby invited to open a dialogue on a different model for creating and capturing value in a professional firm.
The bookkeeping profession has dramatically altered over the last decade. Now that almost everything can be done in the cloud and there is a diverse array of apps to automate most data entry, the role of bookkeeper has gone from that of recorder and “bean counter” to a role of expert and trusted advisor. Bookkeeping is now a highly specialized profession that requires a combination of tech-savvy, business acumen, and people skills. One of the biggest challenges facing our profession is that our clients and many colleagues don’t realize that the industry has changed.
Join this fast-paced, enjoyable online workshop with Steve Pipe to learn step-by-step the latest research into what makes some practice advisors much more inspiring and profitable than others, and how you can deliver these services with the skills and technology you already have in place. Steve will also provide an easy, 5-step action plan to transform your reputation, fees and profits.
Are you looking to grow your Advisory Services team? Join Accountingfly CEO Jeff Phillips for this training session on how to recruit and retain the very best talent for your growing services firm. Jeff will give you the most up to date tools needed to hire the best talent to grow your organization.
After twenty years of helping accountants and business advisors build thriving advisory practices, Sageworks has compiled many best practices. In this presentation, we will share best practices specific to acquiring business advisory clients.
If you’re searching for practice growth along with financial and time freedom– then this online training could be one of the most important ones you’ll ever attend. The secret to taking your practice to the next level is tapping into proven, duplicatable processes used by other firms just like you. But most practitioners are stuck using outdated methods to grow their practice…or in many cases, systems that unfortunately prevent the growth of their firm. During this webinar, you’ll discover the right processes and exact systems being relied upon by high six and seven figure practitioners to consistently grow and enjoy high profits. Anyone can use these systems to propel their practice to the million dollar revenue mark and to enjoy more growth and freedom while keeping their sanity.
More firms are successfully increasing top-line revenue and profitability with the help of higher-margin consulting services. Does having more consulting offerings make sense for your firm? If so, how do you go about developing and selling them? Selling and servicing consulting work varies greatly from traditional CPA firm services. That means you will need to learn new things, do things differently and change the way you view your firm. This session will walk you through the steps of that decision making process and provide tools to help you bring new ideas to fruition.
Today’s competitive landscape is requiring firms to do everything they can to protect and retain their client base. The cost of attracting a new client is significantly more expensive than expending the time required to proactively serve a client and develop a loyal relationship. Learn additional methods to retain valued clients in your firm with this webinar.
In this webinar Rick Solomon, CPA will share what the most successful firms are doing to earn more money, work less hours, and hand select only their ideal clients. During the webinar you’ll discover the 5 key principles these wildly successful firms are using to consistently add more than $50,000 to their monthly income. This webinar is for firm owners who would like to use their expertise and knowledge to help their clients achieve better business results and get paid extremely well for it.
Which Excel function do you use the most? Is it…the SUM function? Well, there is another option that can help reduce errors. When you paste new transactions, are they automatically included in your formulas? If not, you may have to manually update the formulas, which takes precious time. In this webinar, we’ll discuss 3 tips that can help accountants avoid common Excel errors and get their work done faster.
All signs are pointing to a new era of women in charge – socially, economically and politically. Women receive almost 60% of university degrees in America and Europe. So, who’s going to be leading most CPA firms in the future? Who’s going to be the owner of many of your future client businesses? Women make up 60% of all accounting graduates, 52% of all new hires into public accounting, but less than 24% of all partners. Future ready firms will benefit from helping women in accounting thrive in challenging times.
With so many things on your plate, how can you expect to keep up with all the latest trends in digital marketing for accounting firms? Truth is, you can’t, but don’t despair. In this session, Bonnie will discuss the top tactics successful firms are using and give you suggestions and best practices that you can take back to your firm and accomplish right away…and see results too
Many firms chase every lead that comes through the door haphazardly, and that’s a big mistake. A pipeline is the lifeblood of your organization; it’s how you manage valuable firm assets. Many of the leads on your pipeline will ask for a proposal. Pulling an old proposal off the shelf and updating it is a big mistake. Your proposal should recap what you learned in the sales process with that specific prospect. By understanding what a pipeline is and the proposal document’s place in pursuit, you can improve your odds of winning.
For many accountants and business advisors, technology change can be overwhelming. Even after leadership acknowledges a need for technological improvements, it can nonetheless be difficult to determine the “what” and the “how” of new solutions. Sageworks has partnered with industry thought leaders and technology experts to provide practical advice for selecting your new tech.
You may have tested the waters in advisory services and utilized some packaged advisory work programs or checklists, but as you expand your advisory services you need to start having a more unified approach to advisory services in your firm. Attend this webinar to learn how to map packaged or vendor-specific work programs into overarching professional standards (E.g. AICPA, IIA). This will help you to manage your risks from increased advisory services work and ensure that you aren’t creating artificial silos and inconsistencies in how you perform the work.
From social media marketing to client management, Sageworks has updated our everyday technology presentation so that accounting and valuation firms can learn about the latest free and low cost technology solutions. Technology can be a time-saving, revenue-boosting tool, so long as it’s the right technology solution for your firm. As a technology company, Sageworks’ tech-savvy employees use the latest in online tools every day to facilitate business efficiency and growth.
Author and entrepreneur Mike Michalowicz details the cash management system that will ensure any business – of any size, in any industry, no matter how much debt it carries or how many years it has been operating—will become permanently profitable. Michalowicz explains how an age-old accounting formula turns great businesses into cash-eating monsters, trapping you in a day-to-day, check-to-check struggle to survive. He reveals how to flip that “Frankenstein Formula” and take profit first without compromising your business.
Participants will learn that analytical procedures can significantly improve the audit process. Not only can they help to make an audit more efficient, but they can be used to help minimize risk. Participants will also learn the four different categories of analytics and which two provide value to the client (hint, it’s not the categories of analytics that are traditionally used).
Do your clients eyes glaze over every time you attempt to have an in-depth financial conversation that goes beyond gross sales and minimizing taxes? You know the importance of cash flow and the tools required to improve it, but do you know how to work with business owners to implement substantive changes that will improve earnings and increase the value of the enterprise? This webinar will give you the tools to break through the “language” barrier and allow you to better assist your clients and improve your value to them.
We all know the three approaches to value, and we know that all of the three must be considered in performing a valuation of an interest in a business. But do we know when and how and why to use each one? This webinar will introduce the business valuation professional to some of the considerations and uses of each of the three approaches and how to avoid the pitfalls accompanying each.
In this webinar, Jason Blumer will dive into what it means to be an entrepreneur and an accountant at the same time. Now more than ever, the entrepreneurial accountant is a viable path for the visionary firm owner. It is a path of creativity, a path of freedom, and a path to making good money. We’ll compare and contrast the past, the present, and what the future of the accounting firm looks like.
After attending David’s presentation you will have a step-by-step process on generating more and better qualified leads with social media. Too often CPAs consider social media to be a waste of time. Some think that social media is about taking selfies or snapping and filtering pictures of what they ate for breakfast. However, using social media with a business focus can significantly grow your practice and help you be a more trusted advisor to your clients.
Beauty as they say, is in the eye of the beholder…which explains why trying to understand the seemingly straightforward definition of “reasonable compensation” sends many valuation analysts scurrying for the Pepto Bismol. While valuation experts may disagree as to exactly what reasonable compensation is, there is no argument that it is often the most important variable in business valuations and litigation engagements.
Join us for this free webinar presented by one of Inside Public Accounting’s 10 Most Recommended Consultants in the country who will navigate the conversation on Mergers and Acquisitions in the accounting profession.
Join us for Considering Value Pricing to Effectively Price Your Services. We will seek to understand different pricing structures for firms, the economic reality of value, and how to influence your clients during pricing.
Compliance work is important, but often times clients see it as a necessary cost rather than an opportunity to enhance their business. As a CPA, you have the ability and the position to change this perception.
Learn avenues taken by CPAs to position their firms as a place where their clients come to grow their businesses. This exercise will drive growth in your practice, reduce fee pressure from your clients and create an internal discussion on how to provide compliant services that enable your firm to engage in profit center opportunities.
Inefficiency strangles firm growth. There are several obstacles that firms must overcome in order to grow successfully. This introductory webinar highlights Jeff Borschowa’s 8 Pillars for Exponential Business Growth in an accounting practice. Following this overview webinar an eight-part webinar series based will take a look at each pillar necessary for firm growth.
You posted a great ad. You sourced a bazillion candidates and reviewed about a million resumes, give or take. You narrowed the pool down to five candidates. On paper, they all look like they could be a fit; they appear to have the education, skills and work experience you are looking for. Now, the interview…
It turns out, entrepreneurs have a unique psychographic profile which makes them tricky to sell to. In short, they are wired differently than most, which means they often don’t react in entirely logical ways nor do they buy advisory services using the same criteria as other customers. The secret to getting owners to invest in business coaching is to understand what makes them tick.
Helping clients to obtain “insights” into their finances and operations can help accountants transition from bean counter to business partner. Tools supporting benchmarking, business planning, and financial planning & analysis are a huge untapped resource available to accountants to enable better decision making and thereby competitive advantage for their clients. Learn why you should incorporate benchmarking into your services, and how to approach it without impairing your independence. Increase your value proposition and ability to attract and retain clients by attending this session with Donny Shimamoto.
The accounting industry is experiencing rapid change with audit, tax and compliance services becoming commoditized. As a result, many CPA firms are looking to add new revenue streams to reboot or expand their practice. Attend this webinar to learn which advisory services would most benefit your clients today, and how to know on a month-to-month basis how much revenue will be generated.
A recent report by Gartner showed that Accounting was the #1 profession at risk of being displaced by automation. One way to stay ahead of that disruption is to create value in your firm that cannot be replicated by a computer like data entry processes can. This course will explore the different business development opportunities available in creating a team of Trusted Advisors that offer more value to the client relationship. Acquiring new clients, and retaining them longer, can be achieved through a few changes in the business model that result in high yielding services that have longevity.
Billion of dollars are due to be paid to retiring Baby Boomer partners over the next 10 years for their interests in CPA firms. will your firm be able to afford those payments? Not without a plan – a comprehensive, well-written, competitive buyout agreement. A well-written partner buyout plan must address 29 key areas – every one of them! Marc will share latest practices, trends and pitfalls in designing these plans.
Being consultative is not about selling, yet, it it’s a role that can easily add more revenue to your firm. By understanding how to conduct consultative meetings, you will be able to create a win-win relationship – you secure and grow revenue streams and the client achieves business goals. The key is focusing on what’s best for the client. This session will provide different tactics to help you do just that.
Explore three powerful and proven principles for selling, pricing and delivering advisory engagements with ProfitCents. This free introductory webinar will provide an overview to an intensive six-part webinar program that will help participants apply the principles covered in this session. Full details of the six-session webinar program will be provided during this free webinar and is available to the first 30 accountants that register. The cost of this program will be discounted by 50% for attendees of the free overview webinar.
Rapid growth in a firm has an interesting way of showing off problems in the underlying business model. We will explore improving efficiency by digitizing data, implementing a project management mindset, automating workflow, and by determining if an alternative staffing model can assist you. This webinar is the first-part in an eight-part series entitled ProfitCents & 8 Pillars to Exponential Firm Growth
Some of the biggest trends driving CPA firm growth this past year will become even more important next year. Firms are investing more into marketing, but they are spending those dollars differently. From big data to marketing technology to global strategies, this session will highlight the trends you need to be aware of and how you can incorporate them into your 2016 strategy. Additionally, hear about the major 2015 announcements from Sageworks.
CPAs are asked to provide more value to their best clients, stay on top of all the tax law changes, develop relationships with the best solutions providers in the country and service all of their clients. For most CPAs, all of this workload is simply impossible to perform at the highest levels using their current, outdated processes. These challenges for traditional CPAs create opportunities for CPA Firms of the Future to attract unhappy business owners and give them exactly what they want.
Scaling an accounting or valuation firm can be challenging. In this webinar, we explore challenges facing firms as they scale and offer useful advice that can apply to firms of any size.
Building relationships is crucial to the success of your accounting firm. In this webinar, Tommy Spaulding, President of Spaulding Companies Corporation and New York Times bestselling author, discusses how to develop relationship capital, making business more personal, and traits that move you beyond networking.
Business intelligence (BI) is all about the analysis, distribution and contextual use of information to make better-informed decisions and optimize business performance. In this webinar, Donny Shimamoto, Founder and Managing Director of Intraprise TechKnowlogies LLC, discusses how accountants are uniquely positioned to help business clients access and use business intelligence, and how doing so can transform your role from bean counter to business partner.
In Part 2 of our webinar series on lead generation, Nancy Fox, founder and president of The Business Fox, discusses how accountants can generate leads through networking. She provides strategies on how and where your firm should be networking, as well as the profile of an ideal client.
In Part 1 of our webinar series on lead generation, Bonnie Buol Ruszczyk, president of bbr marketing, discusses how accountants can generate leads through the web. She provides strategies for improving your firm’s presence on social media, as well as other content marketing strategies.
Cross-Sell Accounting Services: How to identify opportunities to sell more accounting services to existing clients
As your clients and their businesses evolve, so must your accounting firm’s message, approach and services. In this webinar, Lauren Prosser, Director of ProfitCents Professional Services, discusses how to lay a foundation for your accounting firm’s sustainable growth by cross-selling services to your existing client base through “The Discovery Process.”
Is your firm currently offering Type 2 services? With client needs shifting to more value-added services, it is important that your firm develops plans to match those demands. In this webinar, Sageworks’ senior consultant Peter Brown, discusses how to transition your practice from competing on price by offering Type 2 services that will deepen client relationships and grow firm revenue.
Accounting is a mature industry and, as an accountant, you sell mature products. Your ability to innovate will not only set you apart from the competition, it will drive profitability. By following proven processes, you can launch quality offerings in less time and with a higher rate of success.
Every accounting firm wants to stand out from the competition. How do you do that in professional services? There are many strategies like creating a specialization in a specific niche, or building a client-centric organization. But is this really what your client wants? Business owners want to drive revenue and improve cash flow. The #1 way that you can become invaluable to them is to help them do both! This webinar will show you how to help your clients increase revenue by learning the marketing tactics that will help any type of business increase their revenue. Then your financial management skills come in to play for the cash flow piece.
How to generate subsequent valuation and consulting work from existing clients.
Sageworks Valuation Solution is leveraging its cooperative business model and shared knowledge to give back to practitioners in the Business Valuation industry. Join us as we discuss what other BV firms are doing to solidify retainers, cross sell services, and generate subsequent valuation work.
As the competition and commoditization of accounting services rises, CPAs often react by lowering and discounting their fees. In this content rich webinar, Nancy Fox, The Business Fox and advisor to hundreds of accounting professionals across the country, will reveal her key strategies and tactics for how CPAs can not only stop the discounting habit but upgrade the quality of their client base and have these clients willingly pay higher fees for the more beneficial services they receive.
45% of accounting clients require or prefer an accountant who is adaptive to changes in technology. In this webinar, Rick Anderson, Sageworks Customer Service Consultant, and Luke Smothers, Sageworks Sales Consultant, discuss how to use ProfitCents to leverage techgrnology and procure more forward-looking client engagements.
You wouldn’t go on a road trip without a map or GPS, yet many firms approach marketing with a “let’s see which way the wind blows us” style. The importance of creating a plan and sticking to it cannot be stressed enough. In this webinar, Bonnie Buol Ruszczyk, president of bbr marketing, discusses strategies for developing a marketing plan for your accounting firm.
Content Marketing Strategies: How to effectively implement and use thought leadership in your accounting firm
In this webinar, Rob Nance, Director of Content Marketing and Consulting Services at Inovautus Consulting, discusses strategies for implementing and using thought leadership in your accounting firm.
With so many marketing tools available, how do you choose what will work for your firm? In this webinar, president of Capstone Marketing, Jean Marie Caragher discussed three ways to refresh your accounting firm’s marketing program and the necessities for success.
Although your firm may be successful today, it’s important that you’re always thinking ahead to identify how you will win your next clients. Peter Brown, senior consultant at Sageworks discusses how your firm can stay on top by looking into the future and identified key factors that will help you win new clients.
This webinar will present a top level overview into analyzing a valuation report. The presentation will include the critical areas that one should be looking at when critiquing a report. It will also cover how to convince a trier of fact that two different values do not always mean both sides are biased.
CPA firms across the country are preparing for the retirement of thousands of talented Baby Boomer CPAs. Many elements of succession need attention, but one of the most important areas to address is effective client transition. Attend this session to discuss answers to the four most common client transition questions retirees – and other firm leaders – ask.