In this brief video, founder and president of The Business Fox, Nancy Fox, discusses how to develop a “rich” niche market. Fox highlights that there are three pathways to developing a niche market: industries, common factors, and motivations. In addition, Fox suggests thinking outside of the box when developing your niche. These groups might include women in business, people living in New York over the age of 55, adoptive parents, marathon runners and so on.
This clip is from a Sageworks’ webinar entitled “Targeted Networking: For Bigger and Better Lead Generation.” In this webinar, Fox provides strategies on how and where your firm should be networking, as well as the profile of an ideal client. You can watch this webinar on-demand at sageworks.com/cpa.