In this brief video, founder and president of The Business Fox, Nancy Fox, discusses mistakes accountants make when networking. Fox highlights that the number one networking mistake for accountants is networking in the wrong groups and attending the wrong venues. In addition, Fox states that accountants most often network laterally, as opposed to vertically. Simply put, this means that accountants are often networking with other accountants as opposed to reaching out to potential clients. She suggests branching out from accounting associations and networking with bigger and better decision makers.
This clip is from a Sageworks webinar entitled “Targeted Networking for Bigger and Better Lead Generation.” In this webinar, Fox provides strategies on how and where your firm should be networking, as well as the profile of an ideal client. You can watch this webinar at your own convenience at sageworks.com/cpa.