In this brief video, president of bbr marketing Bonnie Buol Ruszczyk, discusses how marketing for accounting firms has changed over the years. Ruszczyk highlights that accounting marketing has shifted from an outbound marketing approach, such as telemarketing and print and radio ads, to an inbound approach including search engine optimization and blogging. She suggests the importance of having an interactive conversation with clients and new leads.
This clip is from a Sageworks’ webinar entitled “How to Generate Leads Through the Web.” In this webinar, Ruszczyk provides insight how accountants can generate leads through the web. She provides strategies for improving your firm’s presence on social media, as well as other content marketing strategies. You can watch this webinar on-demand at sageworks.com/cpa.