What is the average number of services per client for top CPA firms?

Posted by Sageworks

In this brief video, Lauren Prosser of ProfitCents points out that 25-40 percent of new business that CPA firms generate, come from additional work with existing clients. Prosser provides insight on the cost-effectiveness of introducing new services to an existing client, as opposed to winning a new client. 

This clip is from a Sageworks’ webinar entitled “Cross-Sell Accounting Services.” In this webinar, Prosser discusses how to lay a foundation for your accounting firm’s sustainable growth by cross-selling services to your existing client base through “The Discovery Process.” Watch the full on-demand webinar.

tags: accountant, Accounting, accounting services, client relationships, CPA as a business advisor