Why do business owners choose a competitor?

Posted by Sageworks

In this brief video, Sageworks’ senior consultant Peter Brown discusses why clients select a certain accounting firm. Brown highlights that 23 percent of business owners choose a competitor due to lack of industry knowledge. He also points out that there is a misconception among accountants that clients choose a competitor due to price.

This clip is from a Sageworks’ webinar entitled “Stop Competing on Price: Type 2 Services—What , Why & How.” In this webinar, Brown provides insight on transitioning your firm from competing on price to offering Type 2 services that will grow your firm and increase revenue with client needs shifting to more value-added services. You can watch this webinar on-demand at

tags: accountant, Accounting, accounting services, client relationships, CPA as a business advisor