May 23, 2013 08:03
Guest post by Lauren Prosser, Director of ProfitCents Professional Services, Sageworks
Previously, I described how a recent survey of CPA firms by Sageworks’ ProfitCents Professional Services identified marketing and business development as among the most important management issues facing these establishments. CPA firms ranked these two areas of focus higher in importance than either pricing, compensation of firm members or client service plans.
Developing new business and marketing your firm effectively go hand in hand. But before you can market your firm effectively in order to develop new business, it’s critical to answer these questions:
1. What truly sets you apart... [More]