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What is your accounting firm’s plan post-tax season?

Posted by Ashley Binder
What is your accounting firm’s plan post-tax season?

With spring comes the promise of warmer temperatures, irises and snapdragons, along with March Madness college basketball rivalries and the start of baseball season. While tax accountants may not be able to see the light at the end of the busy season tunnel yet, the spring is sure to come. And when it does, and the W-2s and I-9s stop flooding in, some accountants and firms may want to transition from compliance work to more value-added advisory services. ...

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What's ahead in 2015? 9 Trends accounting firms should look for in the New Year

Posted by Ashley Binder
What's ahead in 2015? 9 Trends accounting firms should look for in the New Year

No matter your goals, the New Year is an opportunity for a fresh start both personally and professionally. To set yourself up for success professionally, you must be willing to understand the importance of and deliver on new trends, needs and expectations. It is no different for accounting firms. ...

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4 Ways to market your firm's niche

Posted by Mary Ellen Biery
4 Ways to market your firm's niche

If your accounting firm doesn't have a formal marketing plan in place, you're not alone. Six out of seven accounting firms represented at a recent webinar hosted by Sageworks said their firms lack such a plan to guide their efforts to attract new business and bolster their reputation or brand. Of course, if your firm has, or is cultivating, an industry niche, you're already ahead of many other firms. You just have to take the next steps and let everyone know. ...

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How one accounting firm used ProfitCents to show clients the importance of value-added services

Posted by Sageworks
How one accounting firm used ProfitCents to show clients the importance of value-added services

Nearly every firm has business clients who are interested in more services from their accountant. Almost two-thirds of clients are unaware of all services their accounting firm has to offer. Cross-selling value-added services will not only help you retain your current clients but also grow your business’s revenue. ...

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Poll: How much is thought leadership and content marketing used at your firm?

Posted by Sageworks
Poll: How much is thought leadership and content marketing used at your firm?

ProfitCents by Sageworks recently hosted a webinar, Content Marketing Strategies, which discussed how to effectively implement and use thought leadership in your accounting firm. Rob Nance, director of content marketing & cnsulting services at Inovautus Consulting, explained ways to overcome the most common challenges in creating thought leadership. ...

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